Amazon Raises Annual Prime Price 20% to $119

#1

Post by sndean » Thu, Apr 26, 2018, 11:13 PM UTC

Amazon Raises Annual Prime Price 20% to $119
wsj.com

Re: Amazon Raises Annual Prime Price 20% to $119

#2

Post by WheelsAtLarge » Thu, Apr 26, 2018, 11:49 PM UTC

I like the idea Prime but slowly and surely Amazon is pricing people out. At $119 I have to think that it might not be worth being part of it. Do I really order that much from Amazon that paying $119 ahead of any purchases is worth it? I don't think so.

Re: Amazon Raises Annual Prime Price 20% to $119

#3

Post by sowbug » Thu, Apr 26, 2018, 11:52 PM UTC

WheelsAtLarge wrote: post #2

I like the idea Prime but slowly and surely Amazon is pricing people out. At $119 I have to think that it might not be worth being part of it. Do I really order that much from Amazon that paying $119 ahead of any purchases is worth it? I don't think so.

Another approach is you commit to the decision and make sure it is worth it. I believe that is a rational analysis.

Re: Amazon Raises Annual Prime Price 20% to $119

#4

Post by bardworx » Thu, Apr 26, 2018, 11:54 PM UTC

WheelsAtLarge wrote: post #2

I like the idea Prime but slowly and surely Amazon is pricing people out. At $119 I have to think that it might not be worth being part of it. Do I really order that much from Amazon that paying $119 ahead of any purchases is worth it? I don't think so.

its 100% still viable.

Our household saves more on delivery fees then annual subscription price and you get access to their movies and TV shows, plus other prime stuff (early access to items, etc.)

I think some will be turned off but it won't really be a lot of folks at the end of the day.

Re: Amazon Raises Annual Prime Price 20% to $119

#5

Post by benburleson » Thu, Apr 26, 2018, 11:54 PM UTC

WheelsAtLarge wrote: post #2

I like the idea Prime but slowly and surely Amazon is pricing people out. At $119 I have to think that it might not be worth being part of it. Do I really order that much from Amazon that paying $119 ahead of any purchases is worth it? I don't think so.

Prime provides much more value than the order shipping benefit, which is part of their reason for the increase.

Re: Amazon Raises Annual Prime Price 20% to $119

#6

Post by dberg » Thu, Apr 26, 2018, 11:54 PM UTC

WheelsAtLarge wrote: post #2

I like the idea Prime but slowly and surely Amazon is pricing people out. At $119 I have to think that it might not be worth being part of it. Do I really order that much from Amazon that paying $119 ahead of any purchases is worth it? I don't think so.

It’s also convenience. 2 days and not thinking about shipping. It’s more than just calculating the total of all you pay for shipping IMO

Re: Amazon Raises Annual Prime Price 20% to $119

#7

Post by pmalynin » Thu, Apr 26, 2018, 11:54 PM UTC

WheelsAtLarge wrote: post #2

I like the idea Prime but slowly and surely Amazon is pricing people out. At $119 I have to think that it might not be worth being part of it. Do I really order that much from Amazon that paying $119 ahead of any purchases is worth it? I don't think so.

Maybe, maybe not.

I'm sure the economists at Amazon have done the analysis. Now that the market is cornered and inelastic, revenues will increase with rising prices.

Re: Amazon Raises Annual Prime Price 20% to $119

#8

Post by sytelus » Thu, Apr 26, 2018, 11:55 PM UTC

So I guess you must make 4 purchases per month to make this worth?

Re: Amazon Raises Annual Prime Price 20% to $119

#9

Post by aviv » Thu, Apr 26, 2018, 11:56 PM UTC

Prime is one of those expenses that I don't bother thinking too much about. It's in the Cost of Living category for our household at this point.

Re: Amazon Raises Annual Prime Price 20% to $119

#10

Post by genericone » Fri, Apr 27, 2018, 12:01 AM UTC

From the comments so far, I just can't shake this feeling of being astroturfed to support the price increase... Is it just me?