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3-D Printing Is Spurring a Manufacturing Revolution

nytimes.com

1–10 of 26 posts

Re: 3-D Printing Is Spurring a Manufacturing Revolution

#2
Okay, lesson time: how does one end up getting their startup covered in articles like this? Mine is in this space, and they even quoted someone that knows us.

Is this kind of thing a random draw, or is there a way to boost your chances with something like this? Help me level up, HN: I'm just a technical cofounder, so taking care of this side of things isn't my day to day focus right now, nor my expertise.

Re: 3-D Printing Is Spurring a Manufacturing Revolution

#3

Okay, lesson time: how does one end up getting their startup covered in articles like this? Mine is in this space, and they even quoted someone that knows us. Is this kind of thing a random draw, or is there a way to boost your chances with something like this? Help me level up, HN: I'm just a technical cofounder, so taking care of this side of things isn't my day to day focus right now, nor my expertise.

I've never done it myself, but I'm currently participating in TechStars seattle and have seen some mentors speak to this topic. The general consensus on how to get into the press seems to be three key points: 1) Be an area expert 2) Establish personal relationships 3) Leverage your expertise through personal relationships

More concretely:

Do everything from conduct surveys and independent research, all the way to writing articles that could more or less be published in whole or in part by a target publication. These should be things that have compelling stories in them and are about your industry and your desired press narrative, but not necessarily about your company. Use this process to establish that you are an area expert. Feed this to journalists. Make their jobs easier and make them trust you as an area expert. Once you've built trust and provided value to a journalist, you can ask them to provide value to you. Provide them more article fodder and ensure that your company forms a part of the narrative.

Re: 3-D Printing Is Spurring a Manufacturing Revolution

#5

Okay, lesson time: how does one end up getting their startup covered in articles like this? Mine is in this space, and they even quoted someone that knows us. Is this kind of thing a random draw, or is there a way to boost your chances with something like this? Help me level up, HN: I'm just a technical cofounder, so taking care of this side of things isn't my day to day focus right now, nor my expertise.

I've never done it myself, but I'm currently participating in TechStars seattle and have seen some mentors speak to this topic. The general consensus on how to get into the press seems to be three key points: 1) Be an area expert 2) Establish personal relationships 3) Leverage your expertise through personal relationships More concretely: Do everything from conduct surveys and independent research, all the way to wri…

Gotcha. Thanks for the detailed response. This won't be my only startup; I figure that I'd better start taking notes on the other side of things now...

Re: 3-D Printing Is Spurring a Manufacturing Revolution

#7

One really cool startup in this space is cloudfab.com (AlphaLab '08). They're a platform/market for the mass customization the article describes.

Thanks for the mention, Breck. :) If you didn't see this, a few days ago... I think the 'email Shoefitr' note is still in my inbox: http://news.ycombinator.com/item?id=1672993

Re: 3-D Printing Is Spurring a Manufacturing Revolution

#9

I'm really excited for when piracy and IP debates beings to extend to the physical world. It is going to be super entertaining to watch the DRM debacle over my right to print objects.

Here's a very detailed article on the subject. http://www.law.ed.ac.uk/ahrc/script-ed/vol7-1/bradshaw.asp

Come to think of it, I'll go ahead and submit it on its own.

Re: 3-D Printing Is Spurring a Manufacturing Revolution

#10

Okay, lesson time: how does one end up getting their startup covered in articles like this? Mine is in this space, and they even quoted someone that knows us. Is this kind of thing a random draw, or is there a way to boost your chances with something like this? Help me level up, HN: I'm just a technical cofounder, so taking care of this side of things isn't my day to day focus right now, nor my expertise.

One way is to rank high on Google for the topic, as phrased by a semi informed journalism major. I am so not joking.
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