Wins are likely from systems with fixed rules that don't reward innovation, so winning by the rules of a system doesn't necessarily mean a positive outcome. An example might be the system that lead to the housing crisis. Certainly a few people who gamed things the right way "won" big, but only at the expense of millions of homeowners.
Mortality rates are one measure of many that can tell a story, but they're like incarceration rates in that they've become a perverse incentive that exacerbates an issue. If we say that putting more people in prison is a good thing, that's predicated on an assumption that only those that are being put in prisons are people worthy of being there, whose freedom is more costly to society than their imprisonment. When a district is rewarded for putting people in prisons, what types of things might you expect to happen to the legal systems and populations in those places? Would prosecutors then be incentivized to trump up charges and force people into serving prison time unnecessarily to make themselves look like bigger "winners"? Might police make more frivolous arrests or even stir up trouble in communities to paint a picture of rampant criminality so they can look to be "tough on crime"? Wouldn't you expect to see an all-causes decrease in long term crime?
The problem isn't just cherry picking, but if people can game a system built around limited and gameable measures, then it's going to encourage min-maxing for profit.