Something has happened to big banks along the way, where they no longer actually provide banking services to their customers. When I walk into a Wells Fargo branch now and sit down with a "banker" to take care of my accounts, it consists of sitting next to them while they call 1-800-WELLSFARGO for me and talk to a call center. There simply is no service anymore. I walked into my local branch to open up an IRA last we…
yay! i hope more people come to this kind of realization that small banks & credit unions are soooo much better--better service, better rates, better products, more forgiving about penalties and fees, and so much better at treating you like a real live human. wells, chase, citi, BofA & the other big banks should be broken up into 100s of regional banks. lack of dignity and respect for customers follows from "too big…
Why? Why not just have great customer service for the main bank?
These sub-brands aren't, AFAIK, aimed at better-off customers who are worth more (there are examples of that too - Santander has Cater Allen), so it's not like there's some greater payoff to decent customer service.
They are phone and online only, without physical branches, so there are lower costs. Perhaps it's that?