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Google changes its messaging strategy again: Goodbye to Allo, double down on RCS

techcrunch.com

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Re: Google changes its messaging strategy again: Goodbye to Allo, double down on RCS

#5
> Microsoft is among the OEM supporters, which raises the possibility it could bring support to Windows 10, but the company was non-committal when The Verge pressed it on that possibility.

If windows phone is dead I suppose this would "just" enabled some kind of SMS messaging on a win10 desktop ?

Re: Google changes its messaging strategy again: Goodbye to Allo, double down on RCS

#8

Can anyone explain why I should be interested in RCS, though? It seems like it's more designed to let carriers try and stem the flow of customers switching to other options, and I don't really see what benefits it offers me.

The closest thing to a standards-based, non-walled-garden option that has the possibility of widespread adoption?

Re: Google changes its messaging strategy again: Goodbye to Allo, double down on RCS

#10
post #4

Why isn't Google doubling down on marketing Allo on Android? They already have a huge ecosystem in Android, which no other company other than Apple has.

What has Google ever really marketed?

Google's basic strategy seems to be to throw shit on the wall and see what sticks.

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