If you use Google to search "I need clothes for college", what do you get? Is it actually helpful? Google doesn't know what school you go to, who you like to hang out with, what you do for fun, if you're male or female (well it does, but it's not used in search results that I can tell).
It's all about context. A system of advice and recommendations curated from a social network, heavily moderated and limited to short Twitter-sized pieces of text could help people solve problems in under a minute.
As it is now, you often have to "manage" your search process because you have to wade through all of the subjective material or you really don't know the right question to ask or what your root need is.
How about this? "I need SSL on my stage website."
Good luck finding the answer on google if you can't get SSL to work and you didn't know there was a load balancer stripping it out.
Quora and Yahoo Answers are a bastion of redirected content, incoherent answers, and they're really just entertainment. They provide a largely hit or miss solution.
With Wizely, for each Topic, the network gets to continually add context they see relevant.
The proposed business model is that there could be ads found contextually. "I need to replace a patio door" could lead to ads from Home Depot, Lowe's, and Menard's. There would be an opt-in click-through to advertisers websites with hard warnings about being tracked. All ads would be heavily moderated (no 100% self-serve advertising).