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I believe the best methods to remain the same that it has always been, create quality content by delivering value to your visitors and keep your webapp running without maing your page hang on clients as well as presenting a clean interface, that should be cross device.
/s
I've also been starting to notice that having custom HTML / CSS is boosting things more than before for smaller sites.
Also, even if using JS for SPAs doesn't matter to Google there is a reasonable long tail of other web crawlers that may or may not be helpful to your ends and you'd be surprised at how many of them just use mechanize or nokogiri instead of something more robust. Basically it comes down to cost, last time I was in the custom crawler trade it was around 50x more expensive to do things with a virtual dom than it was to either straight parse the HTML or figure out the main API calls JS was making from the browser that actually had the data I needed and just run those.
I've been doing SEO as a side gig for many smaller local websites. The amount of traffic you can generate from locally ranking higher than your competitors is astoundingly high. You can literally bring tens of thousands of dollars of extra business to companies i.e. electricians, vet doctors, dentists, gardeners... honestly it's worth every penny.
That said, if you're targeting a certain city, definitely still works. Most local sites are poorly optimized.
The new SEO is really branding just over a long period of time. Expect SEO to take 6 months to 2 years.
I believe the best methods to remain the same that it has always been, create quality content by delivering value to your visitors and keep your webapp running without maing your page hang on clients as well as presenting a clean interface, that should be cross device.
That must explain why w3schools is always at the top of my search results. /s
Yes it does, but a little goes a looooong way to Google. I've also been starting to notice that having custom HTML / CSS is boosting things more than before for smaller sites. Also, even if using JS for SPAs doesn't matter to Google there is a reasonable long tail of other web crawlers that may or may not be helpful to your ends and you'd be surprised at how many of them just use mechanize or nokogiri instead of some…
Earlier quoted context omitted.
That must explain why w3schools is always at the top of my search results. /s
What's wrong with w3schools?