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Ask HN: Does SEO still work in 2018?

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Re: Ask HN: Does SEO still work in 2018?

#2
It's probably less relevant than it was, due to Google's aggressive internal linking. Google now surfaces more and more information (sports scores, directions etc) without you having to leave Google. If you run a service competing with Google in one of these areas - good luck.

Similarly, AMP has kind of changed the game in terms of publisher traffic. Users seem to be assuming that results that do not appear in those carousels are more outdated / less relevant.

Re: Ask HN: Does SEO still work in 2018?

#4
I believe the best methods to remain the same that it has always been, create quality content by delivering value to your visitors and keep your webapp running without maing your page hang on clients as well as presenting a clean interface, that should be cross device.

Re: Ask HN: Does SEO still work in 2018?

#5
Absolutely -- for paid search. Organic SEO is a little tougher. You have to really provide valuable, quality content for organic SEO. If you try to half-ass it at all, it will be snuffed out and mixed in with the other garbage. Provide incentive for users to browse your content and don't make it obvious that you are just having a cheap marketing page with a couple of blurbs any idiot can google to figure out the information you are providing. I think that is why sites like Bankrate and NerdWallet are good at organic SEO -- they have nice tools and good information.

Re: Ask HN: Does SEO still work in 2018?

#7
post #5

Absolutely -- for paid search. Organic SEO is a little tougher. You have to really provide valuable, quality content for organic SEO. If you try to half-ass it at all, it will be snuffed out and mixed in with the other garbage. Provide incentive for users to browse your content and don't make it obvious that you are just having a cheap marketing page with a couple of blurbs any idiot can google to figure out the info…

> You have to really provide valuable, quality content for organic SEO

This is the key. Google wants to make sure your readers are getting their questions answered. SEO is constantly changing, but high quality and valuable content will always be king.

Re: Ask HN: Does SEO still work in 2018?

#9
I've been doing SEO as a side gig for many smaller local websites. The amount of traffic you can generate from locally ranking higher than your competitors is astoundingly high. You can literally bring tens of thousands of dollars of extra business to companies i.e. electricians, vet doctors, dentists, gardeners... honestly it's worth every penny.

Re: Ask HN: Does SEO still work in 2018?

#10

Yes. For SEO related content, I always check Backlinko - https://backlinko.com The guy Brian Dean has many years of experience about SEO

Funnily enough reading studf from this site's (i.e. rank brain 2018 guide) on mobile makes my phone lag hard (octa core from last summer). I think the 5000+ heavy images content needs some mobile optimizing... Here's a little audit with Chrome's own tools: https://i.snag.gy/eX7IB1.jpg
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