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TurboTax Freemium Funnel: Critical Analysis and UX Teardown

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Re: TurboTax Freemium Funnel: Critical Analysis and UX Teardown

#51
I'm almost afraid to ask:

What's the FLOSS analog to Turbotax?

Just to be clear-- I'm talking about a wizard that asks laypeople a clear set of curated questions and ends up with a set of tax forms that are very likely filled in with the correct answers.

Re: TurboTax Freemium Funnel: Critical Analysis and UX Teardown

#52
post #50
post #49

Earlier quoted context omitted.

That's interesting. But you still have to file a US tax return, right?

Only year-of-move (and year-of-return, but I an uncertain if the US will exist in 2036.) If you have no US liability, because all of your income is PR-source, no need to file US returns in the intervening years. It's possible I'll have some US source income, though, but obviously the goal is to minimize that in favor of PR source income. There are a bunch of complex sourcing rules. This is different than the Foreign…

That's interesting. I left the US many years ago but still have to file an income tax return as well as FBAR. But I don't live in PR.

Re: TurboTax Freemium Funnel: Critical Analysis and UX Teardown

#53
QuickBooks Self Employed is actually a really nice product that I use for my consulting and SaaS companies. I linked my business checking accounts and credit cards with it and can easily tag all transactions (income and schedule C). It also handles estimating quarterly taxes and allow me to make quarterly payments online via eftps.gov. Finally at the end of the year it exports everything right into TurboTax.

Re: TurboTax Freemium Funnel: Critical Analysis and UX Teardown

#54
eh. mediocre only because he sets the stage early as TT being able to do this devilish stuff because they’ve studied user behavior for a decade or decades and know you. making TT out to be some devil that knows you personally.

honestly it’s standard predatory sales technique that many many companies use, including amazon. (like pretending that prime day prices are actually a bargain)

Re: TurboTax Freemium Funnel: Critical Analysis and UX Teardown

#55

Earlier quoted context omitted.

The ridiculous tax code isnt the fault of TT, even though they lobby to keep it that way. It's the fault of the cowards we keep sending to DC. Take it up with them.

And yet whenever we try to eliminate “loopholes”, there’s some group complaining vigorously to keep that complexity. The new tax law simplified taxes for most filers by increasing the standard deduction (by eliminating exemptions).

The simplest tax code isn't necessarily the fairest.

Re: TurboTax Freemium Funnel: Critical Analysis and UX Teardown

#56
post #46

Earlier quoted context omitted.

Ok. Granted fewer people will itemize in 2018. And so what? I don't think TT has a stranglehold on the industry because people worry about their itemizations. In other words, I don't expect TT to have fewer users and less revenue for 2018 returns. No one is going to say "the standard deduction makes sense for me...I no longer need turbo tax"

Well they should. If you don't even need to itemize you should just fill out the forms from the IRS. If you can do some simple addition and subtraction it's not difficult. Probably just as fast if not faster than being interviewed by your tax program.

If you use TurboTax every year it carries over a lot of information each time.

Re: TurboTax Freemium Funnel: Critical Analysis and UX Teardown

#57

This might not apply to many who frequent HN, but not enough people know about Free File options. If your adjusted gross income is less than $66,000 you can likely file your federal and potentially state taxes for free. If you make more than $66,00 AGI, the IRS provides fillable forms that are pretty easy to use for your federal but might not be applicable in all circumstances. https://www.irs.gov/filing/free-file-do…

How are you meant to reckon your AGI without in essence “doing your taxes”?

I'd guess by taking your salary and determining if it was around $66k or less.

Re: TurboTax Freemium Funnel: Critical Analysis and UX Teardown

#58

I had an awful experience with TurboTax just a few days ago, and will probably never use it again. In the very beginning, it asked me to click on some some things to get a "life picture" and seemed the Free version was fine. Then I get halfway into it, and it says it can't continue unless I use Premium. When I was almost done it asked to charge extra for "audit protection" and I had a wave of anxiety sweep over me, a…

The ridiculous tax code isnt the fault of TT, even though they lobby to keep it that way. It's the fault of the cowards we keep sending to DC. Take it up with them.

A complicated tax code isn't the problem. The tax code can be as complicated as can be, so long as it is computed automatically by the state from the data it already receives, which is the part that Intuit is blocking.

Re: TurboTax Freemium Funnel: Critical Analysis and UX Teardown

#59
post #44

I stopped using TurboTax some years ago and switched to TaxAct as a less bad alternative. I didn’t believe them to be necessarily tons better than giving money to TurboTax, but I figured at least it wouldn’t just keep solidifying a market leader who was capturing a significant market based mostly around actively lobbying to keep it that way. In the last two years I took a leap to CreditKarma’s tax offering. It is a b…

I just download the forms from the IRS and fill them out. File on paper. It's not very hard and that way nobody but the IRS has my data.

Some situations are not hard, and some are. I wouldn't make a generalization like that.

Re: TurboTax Freemium Funnel: Critical Analysis and UX Teardown

#60

I'm almost afraid to ask: What's the FLOSS analog to Turbotax? Just to be clear-- I'm talking about a wizard that asks laypeople a clear set of curated questions and ends up with a set of tax forms that are very likely filled in with the correct answers.

When it comes to doing my taxes, $10 or $20 isn’t enough of a deterrent for me to instead opt for a “set of tax forms that are very likely filled in with the correct answers.”
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