> hello is the first social network built on loves, not likes. I'm sorry, but this sounds like a joke to me. Loves instead of likes? Is this the first thing you want to say about your born again social network. > I designed hello to help you connect with people who share your passions. Sound very much like the “Facebook has always been about helping people make connections” mantra. So, I guess it's Facebook with love…
I thought the same, but the portuguese version of the text offer a different view: > hello is the first social network build on profound friendships instead of 'likes'. So maybe it is a social network whose focus is people you really know well instead of companies and random people? I dunno, it's still very vague.
Funny, that was FB's advantage over MySpace. But, I suppose FB found it too limiting to only monetize real relationships.