A service that is, as this is billed, just a social network, with no clear defining feature or problem it’s solving, is vapid and akin to the dotcom bubble.
I’m finding that “social networks” should be a consequence of a product that solves a real problem, not that product’s raison d’etre. And furthermore, given the data collection/privacy zeitgeist of late, I’m of the belief that a social network developing within your service is a liability.