Earlier quoted context omitted.
Senator: "If I email someone over WhatsApp about Black Panther, will I see ads about Black Panther?" Zuckerberg: "WhatsApp messages are fully encrypted." S: "But can it spit out some algorithmic thing that will affect ads?" Z: "Facebook's systems don't see the content of your messages." S: "But could they talk to each other , even if no human ever sees the content?"
This question (like many others) was frustrating, because it was worded in such a way that was incredibly easy for Zuck to dodge. Of course FB isn't using your encrypted messages for ad purposes, because they can't . But messages sent from FB Messenger, not from WhatsApp, are unencrypted and so are likely used for ad purposes -- but of course the question wasn't worded in that way. The way they scoped that question t…
But they're probably doing so much more with Messenger and their 'shadow profiles'.