> The fundamental issue is that the average person in the United States and Austrailia simply don't really care for their online privacy.
It's in part because it's very hard to grasp - so I don't blame them.
But this is why the burden can't be on the end users. The burden has to be on those that create the tools and set the defaults. Apple's decision to include content blocking on iOS was a good step in the right direction. Having isolation between tabs in firefox is another.
The next logical step is enabling everything by default. Having what amounts to a full "don't track me" setup (The equivalent to a full uBlock origin+ghostery+tab isolation whatever else an "aware" person might do) being the default in any new browser and smartphone would go a long way.
Whatever "nuclear options" exist for those that have them, such as browser vendors, need to be used, quickly. I have very little worries for "breaking the web" or putting a sizable fraction of struggling web sites out of business because nearly every visitor suddenly sees no ads. If your business model was creating content and financing it via showing ad-network ads with third party scripts and cookies for targeting - your business model was never viable and you should find another business model or just shut down.
I'd even go so far as to suggest that mozilla and others should start actively and specifically targeting dark patterns and problematic things on specific web sites. This would be enormously controversial - but just like my browser will show a huge red warning if there is something wrong with a certificate, it should do the same thing to the average user if they click "what's your mexican wrestler name?" on facebook.