> It’s wonderfully idealistic, but the reality of RSS is that it lacks the features required by nearly every actor in the modern content ecosystem, and I would strongly suspect that its return is not forthcoming.
Maybe every actor thinks RSS is a problem, but I as a consumer of content love it for all the reasons they find it problematic.
It seems like the author is conflating what's bad for their industry and their marketing dept. and what's bad for the consumer. Consumers don't want intrusive advertising, we don't want analytics, we don't want social interaction. We want content. Full stop.
There's a healthy and lively debate to be had about what needs to happen to allow news to work for both the people who make it and those who consume it, but currently, every discussion along those lines that I read like this are always written solely from the point of the publisher. No one is asking the important questions, like:
1) Did anyone ask the consumer why the "pivot to video" strategy failed? I can tell you in one sentence: No one on the consumer end wanted it.
2) Were consumers ever asked if we wanted our data shared with all manner of companies and possible bad actors? We answered anyway by ramping up adblock usage and noscript usage.
All of these articles read so impressively tone-deaf to the wants and desires of the people they allege to be serving, and then they wonder in thinkpieces why news as an industry is dying.