I co-run a network of websites that are ad supported. We'd consider our network to be quite optimized in terms of maximizing ad value. If you're unfamiliar with online advertising, 58 tracking services sounds like a lot. To me that just sounds like "optimized" header bidding -- ensuring you're (the publisher) getting the best value for the ads you're displaying. Google does a ton of work ensuring malicious content is…
Or they could run quality ads in a non privacy-invasive manner (just like print ads) and be happy.
> This is why GDPR is catastrophic for ad-based EU business.
Running businesses based on shoving shit down people's throats isn't really a smart move to begin with so they should've seen it coming, and there were warning signs already, first with people just ignoring the ads (because there are so many), then with ad blockers, and now finally with the law cracking down on it. I personally welcome GDPR and can't wait to see it take effect.