In fact, I think the author is underestimating the impact, right here: "Of course, making this change will have a dramatic impact on your revenue for single-visit traffic, because you basically have to design your ad model to work completely differently from how it works today." No, it will basically make a newsmedia site unprofitable. I think it is the EU that has not fully thought this through. Most of the news ind…
I completely disagree with this. Firstly, the media currently are too lucrative for my taste and thats why we have everyone being a journalist and publisher. By cutting down on the easy money, only those worth surviving will probably stand. This will seriously cut down on more than just ads, ie fake news and unverified sources. An alternative I'd love to see is sponsored articles as the main source of income for thes…
Why do you think so? I don't see clickbait industry seriously affected. They churn out a ton of crappy content which costs almost nothing to produce (at least if compared with reputable journalistic work), monetize it with low quality ads for shitty CPM rates, but as long as part of their content goes viral, tons and tons of pageviews allow to balance everything.
GDPR changes nothing in this business.