Perhaps I'm naïve, but the fact this "breach" is being disclosed anonoymously, via a medium commonly associated with nefarious data dumps suggests to me that there really was little consideration paid to allowing Panera an opportunity to correct this situation. Disclosing this as such was irresponsible, despite being an important discovery.
To bypass the responsible disclosure versus full disclosure debate: I provided them with well over six months of time to fix this and reported it last year. My own data is in this set.
Good work, in any case.