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Google Instant Search Released

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141–150 of 227 posts

Re: Google Instant Search Released

#141
I don't really see the benefit here. I understand it may save 2-5 seconds per search, but it's not as if though those 2-5 seconds are improving my experience any.

Assuming the time saved was important, they should've just implemented an AJAX search instead: type, press enter, dynamic load without page refresh. That's the real time killer. Having the results change while I'm typing is actually kind of annoying.

Re: Google Instant Search Released

#142

I work at a company where we have been doing this sort of stuff for a while now. It's very impressive in the case of Google because of the size of its index and the level of error tolerance of the matching sequence used. I wonder how complete these instant results are compared to the now lame old click-to-submit search results? I tried to test and noticed the count of instant results is slightly smaller but the top i…

Well speed is nice but I sure don't want to loose quality of search results for that. Google is fast enough as it is. I would say that it's probably unfeasible to process a query over the full web index so there some amount of corner cutting going on here. What type?

Re: Google Instant Search Released

#143
post #35
post #12

Earlier quoted context omitted.

http://adwords.google.com/support/aw/bin/answer.py?hl=en&#38... Excerpt: When someone searches using Google Instant, ad impressions are counted in these situations: * The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search). * The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predic…

Three seconds? Yikes. Will be interesting to see how this impacts big money PPC spenders...

By definition it won't affect PPC spenders at all unless someone clicks on the ad. You can only buy CPM ads on the AdSense network.

Re: Google Instant Search Released

#144

Is Auto-Complete Optimization something SEOs already focus on? For example, trying to get the keywords they rank well on placed relatively higher in an auto-complete list for Google, Bing, etc?

Typically, no. Let us say you have a keyword like 'patio umbrella' to toy with. You've purchased the domain patioumbrella.com and already gained a huge one up in the SEO rankings for Google's algorithm. What's next in line? Creating original content that Google thinks associate with that keyword. Emphasis on "what Google thinks" because Google believes if you're ranking for a keyword, you should be ranking for related keywords. [re: GKT synonyms]

So, in the keyword tool, I search 'patio umbrella' and generate synonyms. I see things like "patio cushions", "wicker patio furniture", etc. Google would give me more rank value if I also created content for these keywords.

Lets say patio umbrella (lights|stand|base) show up in autocomplete (which they do). If I try to rank for all of these keywords, most of which aren't related to my root keyword, Google will be confused as to what my site is actually about.

(This is my understanding and my experience)

Re: Google Instant Search Released

#145
In my opinion, this is the same kind of Google-think that brought about Google Wave. It's extremely impressive, no doubt, but it doesn't seem like something users were clamoring for.

Just as Google will learn a lot from Google Wave despite its low usability, so will it learn a lot from this, whether users really want or use it or not.

Only time will tell if Google's engineering-centric culture will ultimately win for it in the end. Its been all wins so far, hasn't it?

Re: Google Instant Search Released

#147
post #35
post #12

Earlier quoted context omitted.

http://adwords.google.com/support/aw/bin/answer.py?hl=en&#38... Excerpt: When someone searches using Google Instant, ad impressions are counted in these situations: * The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search). * The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predic…

Three seconds? Yikes. Will be interesting to see how this impacts big money PPC spenders...

[deleted]

Re: Google Instant Search Released

#148
post #84

I'm sorry, but this is a solution to the wrong problem. I switched from AltaVista to Google back in 1998, not because their search engine returned results more quickly, but because their results were much more relevant . In the past few years, SEOs have set up micro-sites on just about any topic I could possibly search for and they've managed to rank highly for those topics. Am I the only one who's sick of being take…

Personally, you can always turn it off. It is probably useful for other people.

Re: Google Instant Search Released

#149
post #35

Earlier quoted context omitted.

Three seconds? Yikes. Will be interesting to see how this impacts big money PPC spenders...

By definition it won't affect PPC spenders at all unless someone clicks on the ad. You can only buy CPM ads on the AdSense network.

It has the potential to drastically alter search, which thus would drastically alter PPC. The likeliest negative outcome is the gradual disappearance of any traffic driven from long-tail search keywords.

Re: Google Instant Search Released

#150
I think this little change is going to fundamentally change the internet landscape.

a) no more long tail keywords. those people will see an answer before they get to the part of the phrase that makes it longtail(so if you ranked for that 5 term keyword...too bad). i.e. if you rank for "best auto insurance companies", you've now lost all your business to those who rank for "best auto insurance"

b) much faster searching for users = less traffic for you. If you are below the fold...chances are that you are screwed. Why bother reading below the #5 result...if I can just add a few more keywords to narrow my search? Basically the scrolling is going to take me longer, than it is to adjust my search phrase.

c) much more focus on auto-complete. Before you'd see some auto-complete strings, that would show only 2-3 hits a month according to Google. But now this same string might get a few thousand, just because people are automatically shown those results.

Overall I find that it's good for users, good for high ranking websites, and bad for everyone else.

This is going to make the SEO thing much more competitive, since it essentially eliminates the long tail.

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