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Why there are so many online mattress-in-a-box companies

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Re: Why there are so many online mattress-in-a-box companies

#11
post #5

I don't know if this has any impact, but thinking about it, a mattress is a possession that can't be easily transported in a car, or even, by someone who doesn't have a car. I imagine that as people become more mobile and choose to have fewer possessions, it might be easier to simply abandon their mattress and have a new one shipped to their new location.

In addition, due to risk of bed bugs/contaminants and the fact that people are very particular about the comfort level of a mattress, the re-sell market for mattress is really unlike other pieces of furniture. Whenever I've moved, I've really only been able to sell mattresses to people who trust me because I can vouch for living in bed bug free zone. Otherwise, I've just had to trash it because as you mentioned, it's way too cumbersome to transport.

That's kind of why certain furniture brands catered to urban markets (smaller dwelling) tend to make some of furniture able to be dis-assembled: much easier for moving around.

Re: Why there are so many online mattress-in-a-box companies

#12
We bought a Tuft and Needle mattress three years ago, and it's been fantastic. A few other friends have bought mattresses online and all been very happy.

If it's all a marketing ploy, as the article implies, then there's a lot of happy people benefiting. ;)

Re: Why there are so many online mattress-in-a-box companies

#13
In addition to the article's points, it seems to me that the experience of dealing with aggressive/manipulative salespeople in a "classic" retail mattress store cannot be compared to the feeling that I get from most online stores.

Questions on my budget, spending time to show me the mattresses (and then making me feel guilty that they spent all of this time on me), etc. Offering me a "last minute" deal once they saw that I was leaving. It was dreadful.

In this regard, IKEA can be a good compromise on price, selection, and their employees' relaxed, non-pushy demeanour. You get to try the mattresses and no one (except other customers) will watch over you.

---

Contradicting all of my points above, I do want to say that investing in a Tempur-Pedic was a life changing decision. I definitely spend a more "rewarding" time sleeping in it.

(((obviously, but just in case someone is wondering, I'm not astroturfing for IKEA or Tempur. Just a satisfied customer...)))

Re: Why there are so many online mattress-in-a-box companies

#14
post #6

Mattress-packing via machine pix: https://twitter.com/machinepix/status/965691925712875521 Instead of merely airing the bed each morning I run a dehumidifer. Hopefully this will reduce mould & mites. Now HN can tell me why my personal mattress hack is a bad idea.

At last I have an excuse for not making the bed in the morning. ;-) When my kids were tots and we took them to day care, the day care center had a collection of little beds for naps, which were some kind of durable fabric mesh stretched over a frame. I've often wondered how that would work as a general purpose mattress for adults, with little chance of festering over time.

You mean something like army cots[1]?

[1]http://armynavysuperstores.com/cots.htm

Re: Why there are so many online mattress-in-a-box companies

#16
Seems like part of what this article is discussing is the emerging 'Shopify effect'. The barriers to entry for starting an online brand-based business have plummetted to the point where even people with little means financially and no means technically can still set up a business for a fraction of what it cost in the 20th century. I wouldn't be surprised if we're in the middle of a Cambrian explosion-esque period for consumer-based brands.

Re: Why there are so many online mattress-in-a-box companies

#17

Earlier quoted context omitted.

I used to buy foam Ikea mattresses specifically because they compress and roll up well. That allowed me to move from place to place with a normal car.

I have such a bed. Getting it home was easy. But how do you actually compress it and roll it again? It's kinda become huge. What do you do?

Vacuum. Thick plastic wrap and then hook up a vacuum pump to the interior and watch the atmosphere do the heavy work for you. Then you can roll up the package.

Re: Why there are so many online mattress-in-a-box companies

#18
Cheap memory foam toppers have effectively made the quality of the mattress irrelevant to me. I've been sleeping great on a compressed Ikea mattress with a foam topper. In fact the entire bed setup was boxed up and taken to my home in a car. I've spent the night at really nice guest rooms/hotels, and I don't prefer them over my setup.

I would much rather re-buy my setup again every time I move, than spend a ton of money on a "proper" mattress and deal with moving it/dealing with movers — for now, at least.

Re: Why there are so many online mattress-in-a-box companies

#19

We bought a Tuft and Needle mattress three years ago, and it's been fantastic. A few other friends have bought mattresses online and all been very happy. If it's all a marketing ploy, as the article implies, then there's a lot of happy people benefiting. ;)

If it's a marketing ploy, then traditional brick and mortar mattress companies were also marketing ploys (which they may have been!!). In either case I agree, consumers are pretty happy now.

Re: Why there are so many online mattress-in-a-box companies

#20

Cheap memory foam toppers have effectively made the quality of the mattress irrelevant to me. I've been sleeping great on a compressed Ikea mattress with a foam topper. In fact the entire bed setup was boxed up and taken to my home in a car. I've spent the night at really nice guest rooms/hotels, and I don't prefer them over my setup. I would much rather re-buy my setup again every time I move, than spend a ton of mo…

I did something similar in college. Bought an airbed and memory foam topper both from Amazon, transported them inside my Honda when I had to move out of state for internships. It was damn comfortable. Now I have a Tuft & Needle.
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