Roku:
Part I. Information Collection
A. Information you provide
Information you provide Roku through the Roku Services includes, for example, your name, email address, postal address, billing and shipping information, telephone number, product purchase information, credit card and other payment data, product registration information, and demographics. If you connect with Roku’s accounts on third party social networking sites, we may also collect information about your social networking accounts, for example, your name, user name, or handle.
We also collect the personal information of other people, for example, if you provide email addresses of friends for referrals or postal addresses of recipients for gift purchases.
We may also combine information you provide with data we collect automatically (as further described in Section I-B below) and with data we receive from third parties. We may also associate information you provide with information we collect about you from different devices, browsers and platforms.
B. Information we collect automatically
1. Roku Site data
We may automatically collect information related to your use of Roku Sites - for example, we collect your computer’s or mobile device’s operating system type and version, Internet Protocol (IP) address, mobile device ID, access times, browser type and language, and the websites you visited before coming to a Roku Site. We also use cookies and related technologies such as web beacons to better understand your needs, remember your preferences, and to provide targeted advertising. For more information on how we and others use cookies and related technologies on Roku Sites, please click here to review the Roku Cookies Policy.
2. Roku Device data
We regularly and automatically collect information about your Roku Devices and your usage. The collected information includes, for example, the IP address associated with your Roku Devices, your device types and models, device identifiers (including RIDAs as described in Section II-B-2 below), the retailer to whom your Roku Device was shipped, various quality measures, error logs, software version numbers, Wi-Fi network name (SSID – service set identifier) and strength, and information about other devices connected to your Roku Device.
We also collect usage data such as your search history (including letters you key in for searches, and utterances provided if you choose to use voice search (if available on your Roku Device)), search results, content and advertisements you select and view, including through use of automatic content recognition technology (ACR) (see “Smart TV Experience and ACR on Roku TVs” (Section I-B-4) and “Choices regarding Smart TV Experience and ACR on Roku TVs” (Section IV-E), below), and content settings and preferences, channels you add and view, including time and duration in the channels, and other usage statistics.
https://docs.roku.com/doc/userprivacypolicy/en-us