This is awesome to hear, and for all of the criticism Cloudflare has gotten in the past, they have spoken loudly against censorship, not just for people they like, but those they dislike as well. I'd much rather point my DNS at them than Google, an ad company where tracking is the whole business model.
How much tracking can you do on a v4 DNS? There can be thousands of people behind the same IPv4 at a given time, or it could change in a matter of minutes. A state could probably be able to exploit that (as in there is a political opponent living at this address) but if the aim is just to track an individual’s browsing habit I would think it is impractical. IPv6, other debate.
Even when they do change, knowing ping times plus IP address owner plus superficial usage patterns would easily be enough to narrow down to a single household. Many households will have a unique DNS footprint based on the exact makeup of internet connected devices in the household that are constantly phoning home.