Earlier quoted context omitted.
I’ve looked, and I manage a relatively large Facebook ad budget so I know exactly what is and is not possible to do through it. I’ve also been both advertising and writing software that interacts with both the ad API and the graph API since the beginning of both. What is being claimed in the media simply isn’t possible to do today. I’ve seen the term “audience of one” thrown around so much it makes me sick. So yes, t…
As various news sites have clearly and repeatedly reported they used the data to build highly detailed and specific psychological profiles of target voters then created content which would broadly appeal to people that match that profile. Kind of like buyer personas[1], but with rich detailed data on 50,000,000 people and their connections to play with. None of this implies in any way that they even took out a Facebo…
Finally, to put your comments to rest (hopefully), the data wasn’t used even off of Facebook in the way that you and these articles are claiming. See [1]. Enjoy the rest of your day.
[1]https://www.theverge.com/2018/3/20/17138854/cambridge-analyt...