Earlier quoted context omitted.
You're comparing Apples to oranges (I'm sorry) Apple doesn't have a social network. They also don't rely on advertising and 3rd party data brokering. It's easy for Apple to be the 'good guys' here when they have physical products as their profit generators. FOSS would have worked better in the Facebook case too as people and developers would know/discover a) where their data is and b) what risks it faces
Apple operated iAd before shutting it down. One of the former iAd execs said this to the WSJ [1]: >“I don’t believe they are interested in this capability because they have a strict policy around what they do with user data,” Crawford said. “IAd has great assets and great capabilities, but they are going to follow Apple’s policy to the letter of the law.” So they crippled a potential new revenue stream because of the…
Will be interesting to see what happens with Apple if the i-products do ever decline significantly. (I believe their Brand is strong enough to sell their other services effectively so long as they get the price right).