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How I Used Amazon’s Mechanical Turk to Validate my Startup Idea

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Re: How I Used Amazon’s Mechanical Turk to Validate my Startup Idea

#31
post #30

Does Amazon say anywhere how diverse Turk users are? Maybe you ended up only surveying mostly one gender in mostly one part of the world?

When we were creating http://markiter.com

We did a blog post referencing a study:

http://blog.markiter.com/#turk

http://behind-the-enemy-lines.blogspot.com/2008/03/mechanica...

Which has been updated recently. Some high quality data presented in a clear way.

http://behind-the-enemy-lines.blogspot.com/2010/03/new-demog...

Re: How I Used Amazon’s Mechanical Turk to Validate my Startup Idea

#33
I'd caution making your survey "Hey would you use Web app A?" The Mechanical Turk users want to blaze through the survey as fast as possible and get paid. Clicking "Yes" gets them through the fastest and also lets them please the surveyor (the same bias as your friends or family).

Force them to make a choice. Present Web app A (real), Web app B (dummy), and Web app C (dummy). Make them rank which web app is best.

Set up the survey three ways: A, B, C. B, C, A. and C, B, A. Have a third of the sample take each survey. You would be surprised at the first choice bias with Mechanical Turk. Actually you wouldn't be surprised when you remember that these people just want to get the thing done.

Finally a good secondary survey is to make them rank order features for their worth. This helps find your MVP. (Read more about "conjoint analysis" if this interests you.)

Re: How I Used Amazon’s Mechanical Turk to Validate my Startup Idea

#34
post #10

Earlier quoted context omitted.

It is still waaaaaaaaaaay better than asking your family and friends.

Dude. No. They're both 100% useless. Mechanical Turkers are incentivized to give positive feedback because there's a chance (lurking in the back of their minds, surely) that people are emotionally sensitive and if they get criticized, they will be emotionally wounded and won't approve their HIT. Do you know how I know this? I asked Turkers to give me feedback on one of my sites, and it was nothing but sunshine and ra…

When we created http://markiter.com we decided to present users with two options instead of just asking vague questions.

You could compare a few pictures, videos, landing pages, etc. And get some a vote with a comment on which is better.

Forced more legwork on the user to actually create multiple options.

Re: How I Used Amazon’s Mechanical Turk to Validate my Startup Idea

#35
I think Amazon Turk could be better used for beta testing and early testing of word-of-mouth. First, ask some people to register on your site and then track what they do. Then, have them fill out a feedback form and tell you what they would have you improve. One iteration would cost you around $20. And if you do it once every 2 weeks or so, you can keep in touch with what your users actually want.

Re: How I Used Amazon’s Mechanical Turk to Validate my Startup Idea

#36
post #22

For anyone else interested in this "quick, cheap, feedback" cycle, PickFu is another service that does this: http://pickfu.com/ I spent about $20 to get 200 responses for my question, but only ended up collecting 103 answers before the question expired. None of this stuff is perfect, but employing a few of these approaches all at the same time will generate results that can be handy to correlate.

Actually, it didn't expire, it finished with 104 of 200 answers picking "B - Paypal" http://pickfu.com/00PULC

Also, just to clarify, it's $17 for 200 responses.

Thanks for trying out PickFu!

Re: How I Used Amazon’s Mechanical Turk to Validate my Startup Idea

#37

People who use AMT for earning money may not necessarily be the right audience you are looking for.

A study came out saying that most people on AMT use it because they're bored as an alternative to games or whatever else since if they're going to be bored on the internet they might as well make some money even if an insignificant amount.

Re: How I Used Amazon’s Mechanical Turk to Validate my Startup Idea

#38
I would take the "would you use this service" feedback with a grain of salt.

It costs you nothing to say "yes", but everything changes as soon as you start to charge for it.

Going from Free to $0.01 for any online product or service significantly changes your conversion numbers.

You might get better feedback standing on a corner downtown, asking if people would use your service... and charge them $1 for a voucher that would allow them to use it when it is ready.

PS: Please get out of stealth mode!

Re: How I Used Amazon’s Mechanical Turk to Validate my Startup Idea

#39
post #28

It's not clear from the article what kind of business model the Startup in question is planning to use. This is relevant, as the fact the 73% of random strangers said they would "use the service as described" doesn't give any indication that they'd be willing to pay for it. Clearly, the author got his $27.50 worth; how much that's really worth, though, in the long term, remains to be seen.

Yeah, I've done this before. Of the 200 people I surveyed a much higher % (around 95%) said they liked and would use the service...and then did not. My experience with this stuff makes me think that people who do it generally have a perception that you are their "boss" and that they need to sugar coat everything they tell you. TLDR: Be HIGHLY suspect of any results you get from mechanical turk (same goes for feedback…

It applies to everyone. Not just mechanical turk folks. When someone says they 'will use' your product they are non-committal. (I have done this so many times for the fear of offending the person who is asking me). When its time to take out their credit cards then they backtrack. They are 2 different decision points. The later is what matters to startups.

Re: How I Used Amazon’s Mechanical Turk to Validate my Startup Idea

#40
post #31
post #30

Does Amazon say anywhere how diverse Turk users are? Maybe you ended up only surveying mostly one gender in mostly one part of the world?

When we were creating http://markiter.com We did a blog post referencing a study: http://blog.markiter.com/#turk http://behind-the-enemy-lines.blogspot.com/2008/03/mechanica... Which has been updated recently. Some high quality data presented in a clear way. http://behind-the-enemy-lines.blogspot.com/2010/03/new-demog...

Thanks for that - this set is from Feb 2010

http://behind-the-enemy-lines.blogspot.com/2010/03/new-demog...

    * United States: 46.80%    (65% female)
    * India:         34.00%    (70% male)
    * Miscellaneous: 19.20%
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