11–20 of 108 posts
My questions so far: 1/ ROI - how much of a difference can good EM make as opposed to bad EM or no EM? Should I not rather focus on improving my product? 2/ What is the low hanging fruit? 3/ What are some of the tools I should be using? If my payment management is in Strip, how do I integrate it with the CRM? [answer: https://stripe.com/works-with/categories/crm]
Honestly the most surprising thing to me was the study that is cited out of the gate: According to our latest research, however, conventional wisdom is wrong. A vast majority of Americans (91%) do in fact want to receive promo emails. While 86% would like to receive promo emails at least monthly, 15% would like to receive promotional emails every day. Is my personal experience of not wanting any email promotions just…
But I think I'm the exception, not the rule, in this case.
Re: "Email marketing" I wish it was opt-in as opposed to opt-out. The amount of email spam and physical spam received is absolutely ridiculous. I shudder to wonder how much electricity is wasted sending unwanted mail and delivering unwanted emails. Sounds like it'd be a win for everyone based on this guide. Those who want it would opt in, and the company could focus their campaigns for those who want it more. Meanwhi…
It's usually opt-in (if it isn't, a lot of jurisdictions allow you to sue or do other nasty things) but it's ticked by default and somewhat hidden above and below the ToS/EULA.
> it's ticked by default and somewhat hidden above and below the ToS/EULA.
Well, yeah. The point is that it isn't really opt-in.
Re: "Email marketing" I wish it was opt-in as opposed to opt-out. The amount of email spam and physical spam received is absolutely ridiculous. I shudder to wonder how much electricity is wasted sending unwanted mail and delivering unwanted emails. Sounds like it'd be a win for everyone based on this guide. Those who want it would opt in, and the company could focus their campaigns for those who want it more. Meanwhi…
It's usually opt-in (if it isn't, a lot of jurisdictions allow you to sue or do other nasty things) but it's ticked by default and somewhat hidden above and below the ToS/EULA.
Re: "Email marketing" I wish it was opt-in as opposed to opt-out. The amount of email spam and physical spam received is absolutely ridiculous. I shudder to wonder how much electricity is wasted sending unwanted mail and delivering unwanted emails. Sounds like it'd be a win for everyone based on this guide. Those who want it would opt in, and the company could focus their campaigns for those who want it more. Meanwhi…
It's usually opt-in (if it isn't, a lot of jurisdictions allow you to sue or do other nasty things) but it's ticked by default and somewhat hidden above and below the ToS/EULA.
> 91% of customers want to hear from the companies they do business with. It’s unavoidable in the modern e-commerce marketing world. The quote is referring to email marketing. This seems pretty misleading. I can believe that 91% of people want to hear from some companies. But I'd bet that most people are not interested in hearing from most of the companies they do business with. There's a simple solution to this. It'…
Yeah, that's how I feel too. When I get an email such as: > Hey {{ first_name }}, "Hey" isn't a salutation I want as a customer. We aren't friends. > We miss you. Bullshit. This is an auto-generated email. Computers don't "miss" people. > It's been a while since we've seen you. We know you get busy ... Yes, and now you're interrupting my busy day > ... but we'd love to see you again soon. In fact, come back and visit…
No you're not. You wouldn't have interrupted me if you were sorry!
Honestly the most surprising thing to me was the study that is cited out of the gate: According to our latest research, however, conventional wisdom is wrong. A vast majority of Americans (91%) do in fact want to receive promo emails. While 86% would like to receive promo emails at least monthly, 15% would like to receive promotional emails every day. Is my personal experience of not wanting any email promotions just…
Read the domain + title, thought Stripe is launching Mailchimp competitor (...10/10 would sign up...)
As an aspiring SaaS founder, I was surprised how hard email marketing (EM) is. My questions so far: 1/ ROI - how much of a difference can good EM make as opposed to bad EM or no EM? Should I not rather focus on improving my product? 2/ What is the low hanging fruit? 3/ What are some of the tools I should be using? If my payment management is in Strip, how do I integrate it with the CRM? [answer: https://stripe.com/wo…
Email marketing is just one tool that's used in a specific way depending on your industry, product, and customer base.
Always focus on improving the product, but don't do this in a vacuum. You need to ask customers and potential customers and customers of competitors about their problems.