Just a few years ago, the talking heads were fawning over a few politicians you might know, who claimed their social media strategy was the linchpin in winning the election. Political campaigns of a certain bend would brag about how rich their voter targeting data was and how much more effective they were with their advertising dollars online.
What I’m trying to understand is if the average reader thinks these methods are bad in general, or just bad when the “wrong” person uses them well?
Political advertising is actually important - we want issue focused ads helping communicate candidates stated positions on hot button issues. And yes, we even want the hit jobs when behavior warrants it and should be highlighted.
Is “influence elections” supposed to be a scary way of saying getting your word out? If the ads were lies, report them to the FTC or FEC. If the ads were effective, isn’t that the whole fucking point?