Your ISP tracking your every move is scarier than all of them after the ISP privacy bill passed. At least Facebook and Google give you something for it and you can route around them if you desire. No routing around ISPs unless you use a VPN but even then they are blocking those. Broadband/cable/telcos capture everything you do and can now sell that information and do[1]. That bill was the pre-cursor to removing net n…
Of course, when states tried to reintroduce privacy protections... That covered ISPs and tech companies alike... Big tech stepped in and opposed. They weren't interested in protecting users, they just didn't want the competition.