At least Facebook and Google give you something for it and you can route around them if you desire. No routing around ISPs unless you use a VPN but even then they are blocking those.
Broadband/cable/telcos capture everything you do and can now sell that information and do[1]. That bill was the pre-cursor to removing net neutrality by taking privacy and policy from the FCC to the FTC.
Part of Jeff Flakes argument for getting rid of the privacy protections were so that ISPs can compete with Facebook and Google and sell your data/offer ads to you. Yet Facebook and Google at least built products you wanted that you willingly gave up privacy to use and at least got something for it [2][3].
ISPs you have to pay to use and they still take your data as if you are the product. ISPs could have built products people wanted to get that data but they instead bribed 'representatives' to get it via legislation with their local monopolies. Noone wanted this bill but ISPs.
[1] https://www.eff.org/deeplinks/2017/03/five-creepy-things-you...
[2] https://www.flake.senate.gov/public/index.cfm/2017/3/op-ed-f...
[3] https://www.flake.senate.gov/public/index.cfm/2017/3/flake-i...