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Zuckerberg on Cambridge Analytica situation

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Re: Zuckerberg on Cambridge Analytica situation

#221
post #78

Earlier quoted context omitted.

> but refuses to appear before the US Congress and sends the company counsel instead. This strikes me as especially interesting. I mean, I'd personally theoretically have my reservations about this congress over and above the average congress, but FaceMark refusing strikes me as a deeply telling datum about how he's thinking about this.

testifying in front of congress is just an opportunity for politicians to win points by kicking you around like a ball. very few people (let alone CEOs) stand to gain anything from it, and corporate counsel is paid to put up with abuse. > ...my reservations about this congress over and above the average congress... ugh, come on. it's not like the whole congress votes on how you're to be treated, and the questions you…

> it's not like the whole congress votes on how you're to be treated

Not the whole Congress, but how exactly do you think procedure and parameters for hearings are set and objections during hearings are resolved? Both the specific personalities in leadership positions and the attitudes of the majority matter a lot.

EDIT: It's true that there is a tradition of providing some semblance of balance in committee process, including hearings, with the majority (not necessarily by party) mainly controlling what items are considered and what hearings are held, and ultimately the outcome; but not only is partisanship greater than in the past, but precisely those traditions have noticeably weakened over the last couple decades and particularly in the current Congress.

Re: Zuckerberg on Cambridge Analytica situation

#222
post #118

"I started Facebook, and at the end of the day I'm responsible for what happens on our platform." Regardless of my feelings about how this was handled, I appreciate the level of leadership accountability demonstrated in this statement. I wish that more founders, CEOs, and politicians facing difficult circumstances would adopt this perspective. Even if you didn't personally code/negotiate/write it - you made manageria…

is he resigning or something? how "responsible" he actually is?

That is true. Words must be followed by actions to mean anything. I suppose I've gotten so jaded recently about people in power throwing their underlings under the bus (eg VW) that even statements that acknowledge the correct position of accountability seem miraculous. We'll see if he makes good on that perspective.

Re: Zuckerberg on Cambridge Analytica situation

#223
post #50

Seems incredibly naive for a company who's core business is data, to grant apps full access to all of friend's data. Did nobody realize that was a bad idea?

Most of this applied years ago when the API was more open. I built a lot of apps on their platform for big brands. They were all chasing likes and building FB apps.

Their third party app platform really helped with user growth and engagement over the years but now it's come back to bite them.

So it was both a good idea and a bad idea.

Re: Zuckerberg on Cambridge Analytica situation

#224
post #116

Earlier quoted context omitted.

How about additionally, 1) providing an "Advanced Feed" providing each user a log of every data field exfiltrated, date/time/who/IP addr,/ etc. 2) requiring every single advert and it's targeting parameters, that runs on the system to be made available in a fully searchable advert pool for anyone to search. This would allow people to see what is being targeted, journalists to figure out what targeting is happening (m…

Plus, a lot of the "news feed" articles started as re-shares of microtargetted ads. There absolutely should have been more transparency on virally reshared things that started as microtargetted ads.

exactly. There should be transparency similar to other media -- all someone has to do to see if a competitor is running an advert against you is look. On FB, it's all secret.

Re: Zuckerberg on Cambridge Analytica situation

#225

This is such a well crafted statement not from Zuck's heart but from a PR team that has been working over time. Shame on you FB and Zuck you Suck. If they are so honest or like to be honest going forward why can't they make it easy to see all my pics and posts that are public? Why can't they make it easy to see who can see what I posted? Which app or user is using my data. They have billions of dollars and can't impl…

A better question is, why aren't you using a decentralized, open-source alternative to Facebook today?

Re: Zuckerberg on Cambridge Analytica situation

#226
Since you can’t “unshare” data, a solution for the breach is only meaningful if it helps to make the improperly-shared data useless. And there isn’t really any way for Facebook to do that since so many of the details they insist on collecting aren’t things that people can change. And even if Facebook could rein in all this data, they can’t undo side effects of having that data, like elections swayed or relationships ruined.

We all need a way to have the equivalent of frequently-rotated encryption keys in our online discourse. If I revoke privileges for some entity, everything they have on me should become useless to them.

Re: Zuckerberg on Cambridge Analytica situation

#227
So what happens if FB learns that CA doesn't have the actual raw social graph data, but CA still uses and sells modeled data and insights built on the original graph data?

Does FB have the contractual power to stop CA from using works built or derived from this data?

I have Google scholar alerts for Kogan and Kosinski; Kogan especially has a lot of citations and continues to work. I would bet that Kogan will never let his work die, even if his OCEAN model ends up being experimentally proved ineffective (my personal opinion = actions are far more valuable than modeled emotions).

Re: Zuckerberg on Cambridge Analytica situation

#228

Why does Facebook need to give up any of this information to developers in the first place? Presumably these apps are part of the reason Facebook has the engagement it has? Or part of the reason for the user growth it has seen in the past? Perhaps this will prompt Facebook to start cutting out third party developers and build more home grown social apps, leveraging the data it already has on what eye balls engage wit…

That’s answered in the post. It was a vision of socially enabled third party apps that never eventuated. They cut they feature when it turned out that no one really needed the data for legitimate reasons.

Re: Zuckerberg on Cambridge Analytica situation

#229

If they're serious about this, and I'm leaning toward they aren't really serious about it, this will affect a lot of startups, specifically in advertising, but probably a lot of mobile apps as well: “First, we will investigate all apps that had access to large amounts of information before we changed our platform to dramatically reduce data access in 2014, and we will conduct a full audit of any app with suspicious a…

I worked on an app eight years ago for a woman that went to Harvard with zuck. I only mention that because she did. Every. Day. Eventually they had me do a Facebook integration and when I saw how easy it was to escalate the permissions I was horrified. I was an inexperienced developer at the time and wasn’t calling the shots. We saved everything. The lead devs laughed about the policy that straight up said it was our responsibility to delete the data after use. That would be inconvenient! The system was designed for this. There is no way for them to do accounting on this issue. This blog is a farce. The company and project doesn’t exist anymore. I’d bet money that more than a few people have that tar ball.

Re: Zuckerberg on Cambridge Analytica situation

#230
Re: His first "fix":

> First, we will investigate all apps that had access to large amounts of information before we changed our platform to dramatically reduce data access in 2014, and we will conduct a full audit of any app with suspicious activity. We will ban any developer from our platform that does not agree to a thorough audit. And if we find developers that misused personally identifiable information, we will ban them and tell everyone affected by those apps. That includes people whose data Kogan misused here as well.

What happens if they find that 50 different organizations had access to and may have saved as much data as CA? If they admit that, that would be the end of Facebook. This basically precludes Facebook from being open and honest here - even if its only this one bad actor, that the incentives for FB are not to be open would cause any reasonable person to question their efforts.

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