I think that the whole issue is not surprising at all. Definitely not newsworthy. I'm pretty sure that everyone and everyone's mum knew that Facebook was doing stuff like this.
What changed is that now we all distrust and dislike Facebook at some deep level... So we respond strongly to even the most mundane criticisms against it.
I think that what's happening is that Facebook is so good with analytics that they are always able to churn out a perfectly optimized statement in response to any situation... But it doesn't change the fact that everyone is eagerly awaiting the next scandal.