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The Glory That Was Yahoo

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Re: The Glory That Was Yahoo

#21
post #7

Only thing I ever found useful(and still do) is Yahoo Finance.

Guessing you’re young / missed the beginning of the net, because that’s when yahoo was king.

Even back in the day, I preferred Altavista. I have never perceived yahoo or any of their products as good, or used any regularly, other than a few that were acquired like Flickr.

Re: The Glory That Was Yahoo

#23

> “We didn’t want to call it a portal, because a portal is a door to somewhere else, and we wanted people to stay there,” says Shannon Brayton, a senior manager in Yahoo’s corporate communications department from 1998 to 2001. Of course the company that eventually killed them, Google, found its earliest success by explicitly rejecting this ethos. Google was a search engine, they didn't care if it sent you away; they…

> Google was a search engine, they didn't care if it sent you away; they wanted it to send you away

... only seems obvious in hindsight, though. I worked for a string of internet companies in the late 90's back when people were still trying to figure out what an internet company was supposed to be. The biggest task that they consistently put on me, the tech guy who actually understood what "internet" meant, was making sure that users didn't use too much of the company's internet, because internet was expensive. When I first heard of MySpace, I was floored - they're just letting people upload stuff to their servers? Like... whatever they want? As often as they want? They don't charge each individual user by the individual byte? This was heresy! (And then I checked to see if they were hiring...)

Re: The Glory That Was Yahoo

#24

Wow. I didn't know about Yahoo! Music. That was definitely a service ahead of its time. I can see why it failed in the early 2000s (less trust in internet transactions, slower bandwidth) but it's basically the same service that Spotify, Apple Music, Amazon Music, Pandora, etc, offer nowadays.

IMO, Yahoo music failed because you couldn't take it with you anywhere and because the music industry wasn't ready to part with their $10+ per album mindset.

Did I love that service...

Re: The Glory That Was Yahoo

#25
I'm surprised that AOL isn't really discussed in this article. I always assumed Yahoo's ethos, as the one-stop shop on the internet ("We didn’t want to call it a portal, because a portal is a door to somewhere else, and we wanted people to stay there") came straight out of AOL's playbook. What I know for sure is that I, and a lot of other people, immediately felt comfortable with Yahoo when we first started using the internet because we were so used to AOL's vision of how you connect "online".

I think the connection run strong - I'd go as far as saying that Yahoo and AOL failed for the same reason. To survive at their inflated valuations they had to be everything to everyone, which stretched their vision thin. Meanwhile, it was always impossible to do everything, so smaller, more agile players came in and etched away at their business models.

Re: The Glory That Was Yahoo

#26
I still think the ideal search experience was the era when Yahoo! would search the Yahoo! Directory by default, and allowed you to switch over to "Web" results that were actually Google search results. It was a cool way to have a default search for "official" or more curated content in Directory (reminds me a little of DuckDuckGo marking a result as "Official Site"), and the option to search web content at large too for more specific or obscure stuff. RIP Yahoo! Directory.

Re: The Glory That Was Yahoo

#27
Yahoo was poorly managed for its entire existence. They tried to do everything and ended up doing nothing well. The products that they were best known for search, email, finance, sports all stagnated for years while their attention shifted towards the newest shiniest thing.

They never seemed to ask the question, "Why do people use Yahoo in the first place?".

Re: The Glory That Was Yahoo

#28
From Paul Graham, inside view: http://paulgraham.com/yahoo.html "What went wrong? The problems that hosed Yahoo go back a long time, practically to the beginning of the company. They were already very visible when I got there in 1998. Yahoo had two problems Google didn't: easy money, and ambivalence about being a technology company."

Re: The Glory That Was Yahoo

#29
post #7

Only thing I ever found useful(and still do) is Yahoo Finance.

Guessing you’re young / missed the beginning of the net, because that’s when yahoo was king.

I'm probably older than you, and I've never used Yahoo search or any of their other inferior products.

Re: The Glory That Was Yahoo

#30

IT's amazing that something so simple as a not having a clear vision/mission could take down a successful company but that's the essentially what happened at Yahoo! When I worked there in 2004 it was just confused, chasing competitors and ideas, never deciding on what it wanted to be when it grew up. I left a year or so later and from what I saw it never figured itself out. I always wanted the company to focus on a m…

Google seems to be falling into a similar pattern with it's many different attempts at chat apps
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