Netflix Sans, a new custom typeface
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Netflix Sans, a new custom typeface
1–10 of 66 posts
Re: Netflix Sans, a new custom typeface
#2> With the global nature of Netflix’s business, font licensing can get quite expensive
Interesting that they'd say "global" when the font shown is just basic English -- no accents, circumflexes, etc.
I'll be really interested if they make their own CJK font as well -- that's a tremendous undertaking.
Re: Netflix Sans, a new custom typeface
#3> creating a bespoke font was driven by escalating costs
> With the global nature of Netflix’s business, font licensing can get quite expensive
How does it work? I thought commercial fonts were a one-time purchase, is it different for businesses like Netflix?
Re: Netflix Sans, a new custom typeface
#4> With the global nature of Netflix’s business, font licensing can get quite expensive Interesting that they'd say "global" when the font shown is just basic English -- no accents, circumflexes, etc. I'll be really interested if they make their own CJK font as well -- that's a tremendous undertaking.
A lot of licenses are negotiated based on viewership and market size. I'd imagine that they computed cost-benefit and determined that doing basic English letters was sufficient to cut their licensing costs. iQiyi would probably benefit from a custom CJK font, depending on how those licenses work in Asia.
Re: Netflix Sans, a new custom typeface
#5> creating a bespoke font was driven by escalating costs > With the global nature of Netflix’s business, font licensing can get quite expensive How does it work? I thought commercial fonts were a one-time purchase, is it different for businesses like Netflix?
From the article
> saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces.
Re: Netflix Sans, a new custom typeface
#6> creating a bespoke font was driven by escalating costs > With the global nature of Netflix’s business, font licensing can get quite expensive How does it work? I thought commercial fonts were a one-time purchase, is it different for businesses like Netflix?
Yes. Most commercial fonts are actually not a one time purchase, but are instead licensed over a period of time. The licensing agreement usually stipulates how many time they may serve that font from their services - the more time it is served, the more $$$ it costs
Re: Netflix Sans, a new custom typeface
#7Doesn't appear to be open source. Too bad.
Re: Netflix Sans, a new custom typeface
#8As a UI font, this is pretty great. Almost a mix between Circular and San Francisco, it should work well.
However, most disappointing and worrying part of font presentation is applications to different movies and TV shows. With the same typeface, they completely lose their identity.
Strong, condensed typeface of House of Cards. 80s-inspired typeface for Stranger Things. Minimal and geometric typeface for OA. Cyrillic alphabet inspired treatment of R in Icarus.
They all were different and appropriate, and here they are all very 2010's generic sans-serif, losing all personality.
I'm happy to see Netflix Sans in UI, but sure hope it doesn't go deeper, into actual show branding.
Re: Netflix Sans, a new custom typeface
#9Any visual comparisons available between this font and their previous primary font they were using? Or Helvetica which it seems very similar to?
Re: Netflix Sans, a new custom typeface
#10> creating a bespoke font was driven by escalating costs > With the global nature of Netflix’s business, font licensing can get quite expensive How does it work? I thought commercial fonts were a one-time purchase, is it different for businesses like Netflix?
A lot of commercial fonts are a one time purchase for non-web use like print, but have a separate clause for modern techniques like @font-face, where a one time licence often specifies a maximum number of impressions per month/year.