I don't get what changed? We've knows Facebook tracks everything, we've known Google does the same thing. If you've ever developed anything in messenger even today, it's amazing how much information is given. We know all these sites track everything you do outside of Facebook too. Everyone has been trying to get them to stop, we know it's illegal to build a profile on someone but Facebook gets around that by building…
The bad stuff is an open secret. But people choose to discount the bad so long as it appears outweighed by the good. Eventually the grace period runs out. Voila: Scandal.
Also, scandals are manufactured distraction. There's no shortage of things to be upset about. What percolates up is governed by the politics of attention.
--
I can't quickly refind the Ellsberg paper about the structure of presidential scandals. But this one is close enough. Obviously, they study presidential scandals, but the lessons apply to all scandals.
The Timing of Presidential Scandals: The Role of Economics, Divided Government and the Media http://file.scirp.org/pdf/OJPS_2016012915363533.pdf
The Politics of Attention: How Government Prioritizes Problems http://a.co/dTmg3WC