Earlier quoted context omitted.
> We've knows Facebook tracks everything Not disputing this, but when you say 'we' I think you mean the The rest 95% either don't know, or could care less even if they know. I've told my non-techie fam and friends about data harvesting, privacy, and how facebook tracks everything, only to be ignored or outright ridiculed ("Oh you techies are so paranoid"). Many of my friends in India (where I was raised) and elsewher…
I have nothing to hide” - most of the people a pregnant teenager being outed by the store Target, after it mined her purchase data – larger handbags, headache pills, tissues – and sent her a “congratulations” message as marketing, which her unknowing father got instead. Oops! Don't confuse privacy with secrecy. I know what you do in the bathroom, but you still close the door. That’s because you want privacy, not secr…
Has this ever been proved or is it just an urban legend? I keep hearing this anecdote but I always thought it was fishy and could easily be explained by a simple coincidence. Like these people who claim that the Facebook app is listening to them continuously to match keywords for ads.
My girlfriend and I are in our early 30's, she's been regularly targeted for pregnancy-related products for the past 5 years at least. It seems that for most advertisers you don't need a super fancy algorithm harvesting thousands of data points, simply "woman age 25-35" is probably good enough to assume that pregnancy is likely. Undoubtedly Target has that information, they thought that it was plausible that she could be pregnant (or would be in the close future) so they sent pregnancy-related material. When it turned out that this person was actually pregnant they thought Target was surprisingly prescient. Of course that's not counting the hundreds of people who potentially received the same offer but were not actually pregnant and discarded it immediately as junk mail.
I'm sure the profiling takes place but this anecdote probably overplays how accurate these predictions are. Facebook and Google are in an other league though, they have access to so much more personal info, I'm sure these companies "know" many of their users better than any of their friends or relative ever will.