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Suspending Cambridge Analytica and SCL Group from Facebook

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Re: Suspending Cambridge Analytica and SCL Group from Facebook

#112

Earlier quoted context omitted.

Exactly. Facebook really wants to protect your personal information - it's their competitive advantage. If other companies all have your personal info too, then it's less valuable to Facebook. The last thing they want to do is let it get out. If you've decided to share your info with Facebook, well, that's on you. But Facebook isn't going to share it.

Are you serious, defending Facebook here? There can't be a single repository of online data, which by design gives the repository owner too much power and control. Blaming the users for falling for it is like saying we can't have regulation because markets can self-regulate themselves. After the last 3 years, anyone who defends Facebook comes across as disingenuous, naive or for a lack of a better word, a shill in my…

sarcasm

Re: Suspending Cambridge Analytica and SCL Group from Facebook

#113
post #102
post #52

Earlier quoted context omitted.

I urge everyone to watch this video from Cambridge Analytica about their techniques with big data and psychographic profiling leading up to the 2016 election. Very dystopian, it almost feels like a seminar with a Bond villain. Quote from the video: > "we were able to form a model to predict the personality of every single adult in the United States of America." https://youtu.be/n8Dd5aVXLCc Edit: also this article is…

> a seminar with a Bond villain Incidentally, the psychologist mentioned in the FB statement appears to have changed his surname to Spectre. https://www.psychol.cam.ac.uk/people/ak823%40cam.ac.uk

Christ, I’d have trouble suspending disbelief if I read this in fiction! It’s too on the nose.

Re: Suspending Cambridge Analytica and SCL Group from Facebook

#114
post #52

Earlier quoted context omitted.

I urge everyone to watch this video from Cambridge Analytica about their techniques with big data and psychographic profiling leading up to the 2016 election. Very dystopian, it almost feels like a seminar with a Bond villain. Quote from the video: > "we were able to form a model to predict the personality of every single adult in the United States of America." https://youtu.be/n8Dd5aVXLCc Edit: also this article is…

>> "we were able to form a model to predict the personality of every single adult in the United States of America." That would be dystopian if it weren't so ridiculous. They can do nothing of the sort- predict the personality of any adult in the USA. At best they might be able to make predictions on a population basis, but anything more precise than that is out of the question. Behaviour prediction on an individual s…

In fairness, you don’t need to be able to do it for every person if you can target a few hundred thousand across a few critical states. Even with a relatively low success rate in changing minds or encouraging/discouraging turnout you can yield results - 2016 was only decided by ~70k folks in 3 states.

Re: Suspending Cambridge Analytica and SCL Group from Facebook

#115
post #77

Honest question: is this just masked preparation for GDPR? It looks to me that CA may have gathered and shared FB data, and FB has suddenly realized that they have a GDPR violation on their hands. IANAL, but I have seen articles suggesting that people will need to re-consent to the use of their data, and I could see this being a problem in this case, where the consent was never given in the first place, but FB would…

Is GDPR retroactive? I doubt so.

Re: Suspending Cambridge Analytica and SCL Group from Facebook

#116
Are they actually pretending that they give any credence to the personal information that a Facebook app could access? Back years before Facebooks IPO a professor I worked with had an idea to study social networks using Facebook as a dataset. They would make an App that would collect personal data and create conclusions. She looked into what Facebook collected and promptly stopped the data collection system. From my understanding any App that integrates with the Facebook platform has a large amount of data that can be mined. I think they started restricting this but still if you let an app attach to your profile all sorts of wondrous things can be found out

Re: Suspending Cambridge Analytica and SCL Group from Facebook

#117
post #99

Earlier quoted context omitted.

>> "we were able to form a model to predict the personality of every single adult in the United States of America." That would be dystopian if it weren't so ridiculous. They can do nothing of the sort- predict the personality of any adult in the USA. At best they might be able to make predictions on a population basis, but anything more precise than that is out of the question. Behaviour prediction on an individual s…

Did you watch the video? They claimed real results helping Ted Cruz in the primaries with this sort of hyper-targeted advertising. The access they have to online data sources would absolutely be enough to start correlating things to build an individual profile. Say you can link someone's FB, Twitter, (HN?!) account posts, likes, shares, to credit card data, maybe even search keywords from shady advertisers, to vehicl…

Wait. The very same Ted Cruz who is now president of the United States of America?

Impressive.

Re: Suspending Cambridge Analytica and SCL Group from Facebook

#118
post #95

Earlier quoted context omitted.

Someone please correct me - but I don't think that FB sells data. They use it for their own uses, and customers of their advertising platform can use that data to target groups, but I don't think they sell their data to 3rd parties. Am I wrong ?

Nobody outside of Facebook has any way of knowing. That’s the problem.

Uh, anyone that bought data from Facebook would know. And people they spoke to about selling data.

FB monetizes data by letting people use it for ad targeting, not by selling it.

Re: Suspending Cambridge Analytica and SCL Group from Facebook

#119
post #18

Anyone else suspicious that Zuckerberg may be gearing FB to ban the analytic tools of his competition if/when he runs? If Zuckerberg does run, I wonder to what extent FB will be his personal tool? Could you imagine if an old school news paper baron ran for president and his journalists always wrote in his favor?

Hearst did this, was some outcry about it

Re: Suspending Cambridge Analytica and SCL Group from Facebook

#120
post #115
post #77

Honest question: is this just masked preparation for GDPR? It looks to me that CA may have gathered and shared FB data, and FB has suddenly realized that they have a GDPR violation on their hands. IANAL, but I have seen articles suggesting that people will need to re-consent to the use of their data, and I could see this being a problem in this case, where the consent was never given in the first place, but FB would…

Is GDPR retroactive? I doubt so.

Yes in that it has no consideration on when the data was captured or acquired. And there is a trickle down to anyone you have or passed the data onto.
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