Earlier quoted context omitted.
"Fake it til you make it" generally refers to acting like you believe in yourself even if you're filled with self-doubt. Not actual fraud.
As with anything there is the way in which something is offered and the way in which it is consumed. I have encountered many people who have internalized "fake it" to mean "pretend that you are hitting all your milestones and you executing against your plan". These folks see this as a way to keep the questions of why they aren't actually doing all of that at bay because later when they are "making it" those questions…
> By doing this you avoid the inefficiency of the whole "we aren't sure you can do this" discussion which helps no one.
Pretty sure that it would help investors differentiate between those who can actually make it, and those merely good at faking it and making observable metrics go up ... especially if the ones actually capable of making the don't make the metrics go up quite as high as the ones putting their effort into faking it.
And like another commenter said, that difference might well be worth billions.