> [...] km to miles [...]
> while these searches don’t trigger third party organic results, they DO trigger ads:
Whaaaat? I just tried "km to miles". While the built-in km to miles converter gadget does appear at the top, there are actual search results below that. Pages and pages of non-ad results. The first bunch of results are various unit converter pages.
These SEO scoundrels are such pathological liars that they no longer even care when they are lying in a way that is instantly falsifiable.