Earlier quoted context omitted.
Obligatory question is why? What usefullness or functionality made that much of a difference to him?
I want to like Siri but I spend so much time correcting what it has misunderstood, it's nearly not worth using it. The Google alternative is, from what I understand, something that just works .
Doing that bit of theatre, with some humor, pop culture relevant things, even just good responses, appears to matter more to people than "it can do it", and "it actually did it" hit rates.
OK Google needs a name.
Google is this big, smart thing. People get that.
But, "Ask Siri" has less friction and appears easier to identify with than giving an order to a corporation is, "OK Google."
Maybe just, "Hey Google" would make a subtle difference.
And, in typical Apple fashion, "Ask Siri" is all you need to know to attempt it.
Further, discovery has error. If that can be best guess, combined with some fun, people will play.
"OK Google" lacks these human friendly connotations.
A name would be a follow, hard for Google, but... If it were me, I would flat out own that, get the name, and run ADS. "We hear you... meet [name not common, familiar sounding, friendly, easy to say.]"
There has to be either an old world name with good connotations, or a variant that is catchy, fun, gender fluid.
Lol, use goog. Mostly kidding, but a tiny bit serious.
Better, much better is out there.
Or, let the user name it. Why not?
"OK Google, can I call you inigo?"
"Sure, I will answer to inigo. And OK Google when I'm not properly introduced, OK?"