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Launch HN: EasyEmail (YC W18) – Gmail plug-in that helps compose emails quickly

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Launch HN: EasyEmail (YC W18) – Gmail plug-in that helps compose emails quickly

#1
Hey HN!

We’re Fil, Lambert and Matt, the founders of EasyEmail (https://easyemail.ai). EasyEmail is a Gmail plug-in that helps you write emails quickly. We train our software with your inbox and quickly suggest what you should write based on your previous responses.

We started working on improving how email is used about a year and a half ago, when Fil was organizing the MIT Fall Career Fair, an event for 6,000 people and 450 companies. He was sending 200-300 emails a day and feeling suffocated by the volume. We started chatting about some sort of a solution, and after a long journey (including a car crash on the way to our YC interview!) we finally have a working product and some happy users.

Our current product is a Chrome Extension helps you write emails with two main components: autocomplete, and hotkeys.

Autocomplete searches through every sentence you’ve ever sent in the past and suggests 5 sentences you might say at this moment. An example could be me typing “how a” and the autocomplete suggesting “How are you doing?” together with 4 other sentences. This feature turned out to be harder than we expected because users say things that start similarly a lot (I have 207 unique sentences starting with “how a”). The question is how to sort all those sentences so they’re most likely to choose one of the top 5. Our sentence-matching algorithm includes things like frequency, recency, and context from the email you’re replying to.

Hotkeys are a quick way to enter snippets of text that you repeat a lot, but that aren’t sentences, like a link that you send a lot, or pieces of text that you send often but don’t merit a new template.

It’s very exciting to work on this problem, because email is so universal. That also makes it very hard, because we need to satisfy a lot of different email users. There's also a lot of competition - most prominent is probably SmartReply by Gmail (those 3 buttons saying “sounds good” on your mobile app). The most important difference between us and them is that our suggestions are always personalized, since they come from your own mailbox.

This may sound like we’re trying to remove thoughtful emailing by just making our users repeat the same sentences over and over again, but that’s the exact opposite of what we’re going for. Our initial users tend to already send repetitive emails, and we’re just reducing the amount of typing they have to do. The goal is to give everyone more time to put into the non-repetitive parts of emails!

We’d absolutely love to hear your thoughts on the product and your experiences in this area. If you’d like to try out our product, it’s easier to go right away to the Chrome webstore: https://chrome.google.com/webstore/detail/easyemail-ai/giage.... Please let us know what you think!

Re: Launch HN: EasyEmail (YC W18) – Gmail plug-in that helps compose emails quickly

#3
Have you read Avogadro Corp (http://avogadrocorp.com/ )? That novel is based on the premise of a tool that is intended to help you write well-crafted emails yet quickly gets out of hand.

I'm not suggesting at all this will be the case here but this seems related and might be an interesting read.

Re: Launch HN: EasyEmail (YC W18) – Gmail plug-in that helps compose emails quickly

#4
post #2

Do you have numbers around how often autocomplete is used? For example, using your "how a" example, what percentage of time will a user select a suggested autocomplete?

We get used in 15% of emails on average. That number tends to vary a lot from user to user though - we've got a few users who use us in 80% of their emails, and some that use us very sporadically.

We don't have a number for the percentage of usage for what the user specifically types, but it sounds like definitely something we should have, so thanks for the suggestion!

Re: Launch HN: EasyEmail (YC W18) – Gmail plug-in that helps compose emails quickly

#6
post #3

Have you read Avogadro Corp ( http://avogadrocorp.com/ )? That novel is based on the premise of a tool that is intended to help you write well-crafted emails yet quickly gets out of hand. I'm not suggesting at all this will be the case here but this seems related and might be an interesting read.

Never read it, but I just looked it up and will order it soon. Gotta make sure we don't make the same mistakes ;) Definitely not something we're going after, haha!

Re: Launch HN: EasyEmail (YC W18) – Gmail plug-in that helps compose emails quickly

#7
post #3

Have you read Avogadro Corp ( http://avogadrocorp.com/ )? That novel is based on the premise of a tool that is intended to help you write well-crafted emails yet quickly gets out of hand. I'm not suggesting at all this will be the case here but this seems related and might be an interesting read.

That was my first thought as well.

My second thought was the Cory Doctorow story which predicted that the first true AI will be the result of a machine learning spambot and a machine learning antispam bot getting stuck in an arms race.

This tech would make for an excellent means for spammers and malware authors to bypass spam filters easily.

1)Infect user. 2)Generate new content based on old emails. 3)Infect everyone. 4)Repeat.

Re: Launch HN: EasyEmail (YC W18) – Gmail plug-in that helps compose emails quickly

#9
post #5

What is the plan to make money off this? Sell what you read in my emails? Charge me a monthly fee at some point? Also my initial reaction was that I wasn't aware that composing an email is slow.

We're working on a business version of the product, which will be a monthly fee on a per user basis. We're unsure of the exact pricing yet.

It definitely isn't slow for all users! However, there are some that send so many emails that any incremental speed-up is very helpful. Plus, we're looking to start working on mobile, where it should be most useful!

Re: Launch HN: EasyEmail (YC W18) – Gmail plug-in that helps compose emails quickly

#10
This is awesome guys. To reply to all the people that are like this is not a big enough problem, tell them that this is the start and then tell them what is the next stage of your company.

To me, it sounds like a personal assistant that can automatically reply for you to fairly complex emails. We get SO MUCH email, maybe this will actually help us manage all that.

It is a very powerful idea, all the best to you.

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