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I'm going to go out on a limb and say this app doesn't target experienced cooks. I classify myself as one of those and would agree, a lot of this is (beautiful) noise. Some recipes won't translate well either. But for people who are not at all adventurous in the kitchen, I think this is a great way to get them into cooking more than just hamburgers and frozen pizza. Consider a recipe like chicken cacciatore. It's eas…
I agree that it's not for experienced cooks but I think an inexperienced cook wants what to do step by step where this sets things out in parallel. If you start down one arrow with this you're going to find yourself getting to a point where you're expected to have done a bunch of other things. It's a good overview of the whole process but I'm not sure it helps the person going "what do I do next?" Maybe there could b…
As an experience cook myself, I'm frustrated just by looking at the screenshots.