Contrary to almost every comment here so far, this is both innovative and energy efficient. Let's talk energy efficiency first. Once it's up in the air, it's has a similar profile to a normal single engine airplane. A Cirrus SR22 can go 1,200 miles on 80 gallons of gas. That's roughly speaking 15 miles per gallon - better than many pickup trucks or large SUVs. And that's while going 180 mph. Slower is more fuel effic…
Second- I have a hard one understanding how this could approach the aerodynamics of a Cirrus. All those fans will be drag monsters.
And a little side fun note on rooftop landing pads- ideally, a high rise has expose cooling towers on the roof, taking up most available space. Any rooftop landing facility would have to be constructed over that, at phenomenal cost per foot. Developers expect to get repaid handsomely for that kind of capex. If you aren’t landing rooftop, you are landing at an alternate location X blocks away, which could be a real drag of the other kind..
There is DEFINITELY a market for this plane, and it’s bigger than current heli, but it’s probably not ubiquitous air taxi service