Earlier quoted context omitted.
Well I can't speak for everyone, but I certainly did. It was also known that apple where buying into this space. Will see if I can find the reference. And I will make another prediction. Apple will have to take on Spotify once they reach momentum in the US (and I think they will with time) In other words iTunes music is going to turn into a streaming music service at some point.
Will they really have to take on Spotify though? Mightn't the content providers look at Apple's more attractive market and just pull the plug on Spotify (which would be cannibalising their own ITunes/Ping sales)?
None the less I believe music will go streaming, it has to which becomes really obvious once you try out spotify (well it did for me and most of my friends who use it)