Not an original thought but its fascinating how much extra information Amazon has in these acquisitions than a normal company. When such a big part of Ring's sales are through amazon they can figure out things like * How many people search specifically for the brand Ring * If a knockoff appears first do people buy that instead * What is the growth in searches and purchases overall * Why do people return the product T…
Is it legal to manipulate the market to test signals? Eg. We may want to buy this company. Let's make their product appear after competitors and see how strong sales remain.
Amazon to acquire video doorbell maker Ring
121–130 of 135 posts
Re: Amazon to acquire video doorbell maker Ring
#122Re: Amazon to acquire video doorbell maker Ring
#123Earlier quoted context omitted.
Is it legal to manipulate the market to test signals? Eg. We may want to buy this company. Let's make their product appear after competitors and see how strong sales remain.
Manipulating search results for any reason is illegal and Google has faced heavy scrutiny for it in the past, so I would think it would be the same for Amazon.
How could they even be? For example Amazon might only stock four of six brands of video doorbell, so they're not going to be able to return neutral results.
Re: Amazon to acquire video doorbell maker Ring
#124Crap. I guess I won't be buying one then. Amazon also just gobbled up the maker of my home security cameras (Blink). I really would prefer my home monitoring devices to be separate from the giant tech companies that I'm trusting less and less.
Re: Amazon to acquire video doorbell maker Ring
#125Re: Amazon to acquire video doorbell maker Ring
#126Perhaps a stupid question, but where does the $1bn. valuation come from? Amazon already make hardware, including cloud cameras, would it have been so hard for them to make a doorbell in-house?
Ring has some existing cash flow through their video monitoring business. There’s also some premium to be had for tight integration options - current Ring doorbell owners would likely opt for a Ring indoor camera (if one existed) versus competitor’s, just to avoid the hassle of dealing with two apps and paying for two subscription plans.
Re: Amazon to acquire video doorbell maker Ring
#127Amazon now has Blink and Ring. I wonder how soon "You're out of paper towels" and "Your paper towels are on the porch" will come about? Bonus points for "the neighbor kid just stole your package" alert.
Re: Amazon to acquire video doorbell maker Ring
#128Re: Amazon to acquire video doorbell maker Ring
#129Not an original thought but its fascinating how much extra information Amazon has in these acquisitions than a normal company. When such a big part of Ring's sales are through amazon they can figure out things like * How many people search specifically for the brand Ring * If a knockoff appears first do people buy that instead * What is the growth in searches and purchases overall * Why do people return the product T…
Re: Amazon to acquire video doorbell maker Ring
#130Earlier quoted context omitted.
Ring has some existing cash flow through their video monitoring business. There’s also some premium to be had for tight integration options - current Ring doorbell owners would likely opt for a Ring indoor camera (if one existed) versus competitor’s, just to avoid the hassle of dealing with two apps and paying for two subscription plans.
Given that Amazon just bought Blink a few months ago you can see the shape of the Amazon smart home ecosystem coming together...