I’d love to understand GPDR but this article isn’t helping. Can anyone suggest something more focused and direct?
Very simplified, you can not use or give personal data to someone else without optin given consent (where you must state in non legal, non tech speech for what they will be used) and same goes for enabling others (ad networks, google,..) to get those data. Or you are breaking the law. Further, user must be allowed to view, change or delete those data and remove consent to use them in whole chain (your site, ad networ…
If you need everything, then you'll need to use "fulfilment of a contract" as the basis, and in that case, you probably need to make your ToS pretty tight too.