I really like profanity laced erudite articles, for some reason. Maybe it scratches a similar hitch that Rick does in Rick and Morty. Which makes me think, man I'd love to read a scientific paper written by Rick! :)
Actually - and I don't know whether this was intentional on the writer's part - there's a parallel there, between people being attracted to how the Gauls talked (i.e. away from the very uncool "official" language of Latin), and the widespread appeal and co-option of hip hop lingo. Hip hop subculture came from a segment of society that had every reason to distrust the "official" culture, and made every effort to differentiate itself. Maybe that's how it was in the waning days of the Roman Empire too, especially in the farther outposts like Gaul.