No idea why anyone would want to use this. There's dozens of SBCs with 2x better specs than a Pi, but the Pi is arguably the most dominant board out there. For makers (for anyone really), documentation is king. Working code, lots of examples, and good forums make the SBC, not the hardware. As for the other group, "hardware startups": Why on earth would you lock yourself into another startup for the brains of your new…
I have a couple of projects in mind that could use this, where I was otherwise considering the C.H.I.P. Pro or going through the effort of integrating a SoC.