Conde Nast refuses to run Prop 19 ads on reddit

Post by points » Fri, Aug 27, 2010, 8:26 PM UTC

drivebyacct2 wrote: post #13

points wrote: post #6

Earlier quoted context omitted.

They probably thought they were buying a broad general "What news will look like in the future" website. In fact they ended up with a liberal pro drug, pro gay, pro adblock, anti capitalism, anti consumerism, anti advertising, athiest website. As time has gone on Reddits userbase seems to have become narrower and narrower even though it's obviously grown massively. Maybe it's groupthink at work, or maybe it's just co…

I can't believe that comments like this are upmodded but yet HN has the audacity to tout some air of supremacy while laughing at the notion of a "digg vs reddit" flame war. The community remains remarkably split on adblock use (especially on sites they like, etc). There are people that oppose plenty of drug use (calling pot a drug is disingenuous for shock factor of "calling out" reddit) and being antigay is yes, unp…

Post by tullius » Fri, Aug 27, 2010, 8:30 PM UTC

tomjen3 wrote: post #19

jsz0 wrote: post #15

I'm not familiar with Conde Nast's publications. Do they traditionally avoid political issue ads? If so I don't see any good reason why Reddit would be an exception. It sounds like they want to avoid the issue entirely and won't run anti Prob 19 ads either. I don't think that's unreasonable. I also have to question the value of any pro Prob 19 group spending money to advertise on Reddit. They'd be better off targetin…

Condo is a company that exist for one single reason - to make as much money as possible for their share holders. That is their legal requirment, so if they don't do that and leave money on the table they open the self up to liability from their share holders.

Post by smallblacksun » Fri, Aug 27, 2010, 8:43 PM UTC

lreeves wrote: post #17

jsz0 wrote: post #15

I'm not familiar with Conde Nast's publications. Do they traditionally avoid political issue ads? If so I don't see any good reason why Reddit would be an exception. It sounds like they want to avoid the issue entirely and won't run anti Prob 19 ads either. I don't think that's unreasonable. I also have to question the value of any pro Prob 19 group spending money to advertise on Reddit. They'd be better off targetin…

There's actually quite a few ads on Reddit that I've seen about "Avoiding the Obama Homesexual Agenda" (not to mention Scientology), so it seems more like Conde Nast is protecting their specific interests. Or at least, not allowing ads that oppose their views.

Post by tzs » Fri, Aug 27, 2010, 8:43 PM UTC

Post by dailyrorschach » Fri, Aug 27, 2010, 8:56 PM UTC

points wrote: post #28

malbiniak wrote: post #11

Since we're not allowed to benefit financially, reddit is now running the ads for free. Nice hack, reddit.

It's farcical. It's just circlejerking. The idea that advertising pro-prop19 to Reddit would have made any sense in the first place is just ridiculous given that they're all pretty much uniformly in favor of it. It's fun to watch them run around being outraged boycotting and generally wasting their own time though.