Earlier quoted context omitted.
I will never understand why people become loyal to their employers. You can be proud of your work, career, without being married to your employer. This is the inevitable conclusion to a bookstore competing against Amazon, but they still act surprised...
A long history of good things adds up in one's mind. If your employer has benefited you, it's hard to maintain a mentality of pure rational self-interest.
Businesses are cold-hearted machines, but they are staffed by humans. And sometimes those humans make good decisions.