I was out shopping 3-4 days before Christmas this year, and happened to be near a Barnes and Noble so figured I'd grab a copy of a magazine I've been wanting to read for a while. Grabbed the magazine, wandered the aisles a bit and picked up another book then went to check out. Basically I was their marketing department's dream - walk-in traffic coming to buy something cheap and specific who made an impulse retail buy…
But the rest of the year, the stores are empty. Which validated the company's decision: why have a bunch of full time employees, when what it really needs is part time and flexible employees to handle holiday surges (probably caused by waiting for Amazon shipping to not be an option).
30 years ago I was a part-time employee at a big box store from October to January. Large retailers long ago figured out how to ramp up their workforce temporarily to adequately handle the sales season that accounts for the largest portion of their sales every year.
For any retailer to blow the Christmas sales season by not adequately staffing it, which has been basic retail management for at least three decades, actually does argue for malpractice on the part of executives. It's a criminal level of incompetence, and I'm not sure whether "criminal" means "criminally negligent" or "fraudulent".