Labels like rockstar, guru and ninja are labels we don't need. We need competent generalists and competent specialists who can work in teams as well as work alone and can communicate with those who are part of the team or part of the management and user bases.
When a person takes on for themselves labels like rockstar, guru, ninja, etc. I don't doubt that they can write code, but I certainly doubt that they can write code that fulfils the needs of those who will be using it.
Labels likes these are a detriment to the profession. If we want businesses to take note and consider those in the IT profession to be anything more than ignored, we need to lift our game a long way.
What is IT known for (in the general sense), games, social media, search engines and lots of crappy software that users have to fight to get anything done.
Yet we have people and companies that produce great software that fulfils the needs of those who use it in a way that is not detrimental to those users.
It's coming up to forty years that I have been involved with the industry and I hear complaints every day from users who are frustrated by the inconsistencies in the software they are using, whether it be social media, business software, games, etc.
In general, as an industry, we are far too arrogant about our own self-importance and what we develop. Whether it be the likes of Apple, Oracle, IBM, Google, etc, the industry has forgotten that they only exist as long as people will tolerate the bull dust that is thrown at them by these companies. We are always looking for the "next big thing", yet many of the actual needs that we could be filling are not being done. We like flashy and not substance.